About
We believe doing business better...is doing it DIFFERENTLY.
When “business as usual” isn’t good enough, you need the right partner. N-Touch helps our clients turn data into advanced insights, translate strategy into actionable plans, and use technology to drive innovation. That's why N-Touch is not like other strategic management firms. We believe in results — not empty promises. Our team is comprised of former executives who have worked in leadership roles at Fortune 500’s. We have both strategic and functional expertise. We understand what it means to put a plan into action and be responsible for the results. We don’t make promises that we can’t keep, and we don’t walk away and not look back. We are high touch during every phase of the project, and we stay “in touch” long after the project is complete. We don’t simply advise our clients on how to do something - we help them implement the plan. We hold ourselves accountable for successful business outcomes and that’s why we have repeat or ongoing business with 98% of our customers.
95% our clients achieve their growth targets with an average of 15 to 20% growth
8-10% cost savings from business integration and scale initiatives.
Our success is powered by our talent. Our team members have both industry expertise as well as practical hands-on experience working for Fortune 500s.
"Natasha and her team consistently led triple-digit performance managing one of the fastest-growing brands in our portfolio.”
— Kevin Otero, Global Vice President, Professional Care, Procter & Gamble
Our Mission
Whether you hire us because your organization is struggling with digital transformation or you need to improve productivity through change management, N-Touch approaches every project with a fresh and objective perspective and sophisticated functional expertise. Our team is comprised of individuals who have worked in leadership roles at Fortune 500’s so they bring both strategic insight, strong technical acumen, and organizational knowledge. Because at N-Touch Strategies, we don’t believe in business as usual.
Get to Know the N-Touch Senior Leadership Team
Natasha Williams
Managing Partner N-Touch Strategies
Strategy and Marketing
Natasha Williams is the Managing Partner of N-Touch Strategies. She founded her strategic consulting firm with the goal of helping clients to translate data into strategic insights and actionable plans. For nearly 20 years, Natasha has worked as an advisor to multinational corporations as well as federal and not-for-profit organizations. One of her key strengths is her ability to quickly assess challenges, identify opportunities and transform insights into actionable strategies. She has worked with clients across a number of diverse industries including automotive, banking, manufacturing, pharmaceuticals, healthcare, oil and gas, and retail.
Natasha's prior experience includes working as a senior leader in marketing at leading corporations such as Procter & Gamble, Pepsi, Kraft Foods and Omnicom. As a result of her many accomplishments, Natasha was named to The Network Journal Magazine’s 40-Under-Forty Award. And under her leadership, N-Touch Strategies was named “Best in Class Supplier to Do Business With” by Supplier Connection; nominated for Entrepreneurial Innovation by the Connecticut Technology Council, and was a featured supplier for the Greater New England Minority Supplier Development Council (GNEMSDC). Natasha is also committed to opening doors for current and future generations of entrepreneurs and professionals and serves as a mentor to managers and executives helping them to successfully navigate within the corporate environment in order to advance their careers. She has also volunteered her time with The Greater New England Minority Development Council providing workshops and seminars to aspiring minority and women entrepreneurs and is actively designing and implementing various diversity and inclusion initiatives. Natasha has a B.S. in Journalism from the University of North Texas and an MBA from the University of Dallas, Graduate School of Management.
Jem Pagán
Technology and Supply Chain
Jem Pagán provides technology and business strategy services for organizations engaged in Cryptography, Industrial IoT, Cyber Analytics, Social Analytics, and Robotic Process Automation. He also develops strategic plans to enable companies to take advantage of innovations that generate new revenue streams and create greater differentiation within their competitive marketplace.
Jem's previous experience was as a Partner and CTO of Flatiron Strategies, a global business and technology consulting firm that provides research and analysis of emerging technologies. He has also served in executive roles at other organizations including JNK Securities, Oracle, and Mzinga. Jem is a member of the Cloud Standards Customer Council, Open Network Users Group, The Wall Street Technology Association, Chief Marketing Officers Council, and the New York CTO and Boston CTO Clubs. He is also a global speaker and actively serves on various executive and advisory boards. Jem received a B.S. in Electrical Engineering from Morgan State University and a Master of Science in Information Technology from the University of Maryland.
Ricardo A. Benn
Organizational Development
Ricardo is an accomplished professional with 20+ years of experience in finance, strategy, and organizational development. He is responsible for spearheading growth and financial optimization for clients at N-Touch. His areas of expertise include organizational strategy and growth, business restructuring, new product innovation, portfolio business management, and organizational leadership and development. He has worked in a variety of international and domestic markets and has significant experience in both the private and public sector.
Ricardo has also held senior leadership positions with the Abu Dhabi Tourism and Culture Authority as well as Booz Allen Hamilton where he was a principle both in their emerging markets and business analytics practices. In addition, he worked for NASA as a telecommunications engineer. Ricardo received both a B.S. in Electrical Engineering as well as an MBA in International Finance from the University of Maryland. He also completed an Executive Leadership Development Program at the Center for Creative Leadership.
Talib Morgan
Technology and Analytics
Talib is a digital technology innovator who has twenty years of experience advising companies on realizing the benefits of their digital investments. He guides enterprise organizations at N-Touch Strategies on using emerging technologies, data analysis, and test and learn methodologies to foster innovation and growth. He provides guidance that helps clients develop marketing and customer experience technology stacks to support their strategic goals, improve performance, and increase sales. Talib focuses on helping clients to optimize their customer experiences to drive sales and satisfy customers’ expectations.
Talib was also a technology leader in the New York office of the ad agency, Foote, Cone, and Belding (FCB) and at Digitas, a leading digital marketing agency. His client list included a host of Fortune 500 brands, including AT&T, Eli Lilly, Estée Lauder, FedEx, General Motors, Guardian Life Insurance, HP, MetLife, Pitney Bowes, and Verizon Wireless, among others. Talib earned both an M.B.A. as well as a B.A. in Applied Physics from Rutgers University and is the author of the book, Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology. He lives with his wife, daughter, and son in Scotch Plains, New Jersey.
Bill Keller
Marketing Analytics
Bill specializes in actionable data-driven marketing strategies and technology-based business intelligence. He combines, analyzes and leverages all data across media channels both offline and online. As a Chief Data Scientist, Bill helps N-Touch’s clients solve the problem that is growing at an exponential rate: the better a company does, the more data they collect, the more category experts they rely upon and the less effective their marketing becomes. Bill helps to bridge the gap between efforts to maximize return on marketing investments and deliver a more compelling and targeted customer experience. He is particularly adept at linking and leveraging disparate data assets from transactions, emails, CRM, call centers, social media, web sites and other databases creating a single customer view that achieves client goals and improves profitability.
Bill also held senior leadership roles in information management at companies such as Nexgenix, McCann Erickson, Paradysz and Arbeit and Company. Bill received a B.A. from the University of Wisconsin.
Valerie L. Cansler
Market Research
Valerie is an experienced market researcher with expertise in global and domestic market research, product development, and creative facilitation. She is skilled in all facets of primary and secondary research including design, project management, and analysis. She also has extensive experience working in cross-functional teams to build successful marketing and business strategies across all stages of the product development lifecycle. Valerie is knowledgeable in a wide range of qualitative and quantitative methodologies and has industry experience that spans multiple sectors including healthcare, B2B, CPG, durable consumer goods, food, and beverage.
Previously, Valerie held leadership roles in marketing research for global organizations such as Kimberly-Clark and Newell Rubbermaid. She has a B.S. in Chemical Engineering from the University of Florida.
Ed Kelly
Media
Ed has over 25 years of advertising experience in both online and traditional media. At N-Touch, he is responsible for developing and overseeing cutting edge digital programs as well as implementing highly effective media strategies. Ed has also been able to help clients save money as well as grow their business through his digital expertise and laser focus on client services and ROI.
Ed’s experience spans every major category including B2B, beauty, beverage, consumer, content, entertainment, fashion, financial, healthcare, pharmaceutical, luxury, spirits, and technology. He has crafted integrated strategies and developed interactive marketing and eCommerce programs since 1994 when he became Director of Sales for Time Warner Electronic Publishing. Ed also held senior digital and integrated marketing positions at Ogilvy & Mather, Grey, Euro RSCG, McCann Erickson and BBDO, crafting strategies and developing programs for clients including IBM, Procter & Gamble, Volvo, Intel, Unilever, Coke, GE, AOL, and Masterfoods. Ed is a graduate of Amherst College and lives in New York City and Bovina, Delaware County, New York with his family.
Awards
Our dedication to our work and our clients has been recognized by numerous awards including:
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"Innovation Hack-a-thon" Winner (Merck, 2018)
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"Most Innovative Woman in Business Development Strategies" (AI Global Media, 2018)
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“Innovation and Leadership" Finalist (Connecticut Women in Innovation, 2017)
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“Best-in-Class Company to Do Business With” (Supplier Connection, 2016)
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“Marketing of the Year” for Kimberly-Clark Innovation Work (AMY Award, 2013)
"N-Touch helped us achieve success through consumer insight generation, concept development, copy, and packaging
right down to the launch and execution – over-delivering
vs. high expectations on sell-in and sell-through.”
— Martin Kaufmann, Managing Director, P&G
Industry Expertise
Our consultants have over a decade of experience working in the following areas:
Packaged Goods
Automotive
Government
Finance
Aviation
Manufacturing
Retail
Oil and Gas
Healthcare
Non-profit
Pharmaceutical
Technology